A well-designed Instagram Bio is the first step on your path to more followers. After all, the first glance of your profile visitors falls on this small area.

Your Instagram Bio decides whether users like you and follow you or whether they leave your profile.

In this article we want to explain what Instagram Bio is and how you can optimize it with a few tips and tricks. Let’s get started!

What is an Instagram Biography?

An Instagram Bio refers to the small area under your username where you can describe yourself and your profile in a few characters.

It can contain letters as well as emojis, hashtags or links.

Instagram bio wow
That’s how the WOW! Gallery’s Instagram Bio looks like. A well-balanced Bio consisting of Emojis, Symbols, Hashtags and a CTA.

The main goal of your Instagram Bio is to convince people that your content is interesting enough that they should follow it in the future.

What does your Instagram Bio need to look like to make your profile interesting?

There is no general answer to this question. But there are a few elements that you should definitely write in your biography…

What should your Instagram biography consist of?

Your name

Since your Instagram name does not have to match your personality, you can get creative here.

Give yourself an artist name that fits you and your content.

Make sure that your name is short and memorable so that users can find you through Instagram Search.

If you want to be found for a certain term, you should append the term to your name or even integrate it into your name. So instead of “Max Muster”: “Max Muster | Fitness”


A Call-To-Action (CTA) is nothing more than a call to your profile visitors to do something.

Since you are only allowed to place one link in your bio, you should think carefully about where to lure your profile visitors.

It is also important that you make clear what to expect from users who click on your link.

Is it your website?
Another social media channel?
A product or something completely different?

Whatever it is: Be transparent and don’t redirect your visitors to questionable pages.

Emojis and symbols

Since you only have 150 characters in your Instagram Bio, you should use words sparingly.
Instead, use symbols and emoticons to add structure and interest to your bio.

Emojis Instagram
An emoji says more than a thousand words.

Even if you run a serious Instagram profile, a few signs and splashes of color here and there can’t hurt to improve your bio.

Don’t overdo it, though. Otherwise, your text will look forcibly cheerful or even confuse your visitors.

4 Instagram Bio designs you should know

All bios can be divided into four categories, which we would like to introduce to you here.

The informative Bio

These Bios summarize themselves briefly.

Often they consist of only a few keywords, which topics the Instagram channel is about and a link to the imprint.

These bios do not seem very playful and are therefore particularly suitable for companies on Instagram.

Idea for the structure:

Interest | hobby | passion
Imprint / Website

The funny Bio

You don’t take yourself and your Instagram profile too seriously?

Then reach deep into the humor box and throw around some puns, innuendos and quotes.

If you can’t think of anything spontaneously, you should look online for funny quotes and sayings for your Instagram Bio.

The playful Bio

If you are still young yourself and / or want to score with a younger target group, emojis are a must.

Make your Instagram Bio as colorful as possible and swap words for Instragam Bio symbols.

Individual fonts are also in demand here. Whatever you like best is allowed.

playful Instagram bio
Juliabeautx shows what a playful bio is all about: she uses emojis and playful fonts and gets to the heart of everything important.

The professional Bio

You want to present your professional site on Instagram?

Then you should use your Instagram Bio to attract profile visitors to your business and point them to your business pages.

If you want to promote Instagram customers, you should also link your references here. Don’t forget to link your imprint here as well.

More tips for your Instagram Bio

Tip 1: Instagram Bio and Hashtags

Well-chosen hashtags can make more people click on your Instagram profile.

The point is not to use the most clicked hashtag at all, but to find exactly the hashtags that fit you and your content.

Only then should you consider whether these hashtags are searched for frequently

>>>Learn how to find the perfect Instagram Hashtags here<<<

Place multiple links in your bio

Usually Instagram allows you to post only one link.

Often you don’t want to post more than that in your bio, because otherwise it gets confusing.

Instead, you can use so-called link trees that redirect your users to a page where you can post an unlimited number of links.

Again, you should think carefully about where you want to redirect your profile visitors. If they have to choose between 10 different links, they might close the window again.

Instagram Bio Tip 3: Use your own Instagram font

Instagram allows you to use only one font by itself. Fortunately, you can still customize your Bio in Instagram using so-called font changers. Such tools help you to emphasize your texts with an exceptional Instagram font.

An Instagram Bio Generator is very easy to use: You simply enter the desired text and click through various options. There are usually hundreds of different fonts and symbols available to give your bio individuality.

For example, use Hypifyfonts to personalize your Instagram Bio. See what we have created with just a few clicks:

𝕀 β™‘ π•Žπ•†π•Ž! 𝔾𝕒𝕝𝕝𝕖𝕣π•ͺ

Conclusion: The perfect Instagram Bio

Your biography is like your business card on Instagram.

150 characters are available here to show future profile visitors who you are, what you do and why you should be followed.

Use the limited space wisely and think about the keywords and hashtags for which you want the users to find you.