How can you make money with Instagram? This is an important question for anyone who sees Instagram as more than just their hobby. In the last few years Instagram has developed into a platform that reminds us of glossy photo magazines. With more than a billion users, Instagram offers a huge potential to make money.

In this article you will learn how to make money with these strategies:

Strategy 1: Sponsored Posts

Probably the most common way to make money with Instagram is through sponsored posts. The advantage of this strategy is that you do not have to worry about selling products that you advertise on your profile.

All you have to do is be yourself and report on brands and products that suit you and your lifestyle.


Unfortunately, this strategy is not as simple as it seems. To make money from sponsored posts, you first have to find companies that are willing to pay money for your posts.

In order for companies to become aware of you, you need a certain number of active followers. How many depends on the niche you are active in and how big your competition is.

Of course, you can always take your fate into your own hands and start contacting manufacturers of interesting products.

How to proceed

Find a niche

To make money with Instagram, you should not try to cover as many topics as possible. Instead, you have to find an aspect of a topic that on the one hand enough people are interested in and on the other hand not many other Instagrammer have dealt with intensively.

For example: The topic “nutrition” is much too general and is already covered by thousands of Instagrammer. How about a profile that deals with unusual nutritional forms and diets instead? The more unusual, the better.

The most important thing is to choose a topic that makes your heart skip a beat. If you are enthusiastic about your content, you can expect your followers to feel the same.

Expand your audience

From about 1.000 followers on you may call yourself Micro-Influencer. As such, you can already earn money with Instagram. To be able to live on the Instagram income, however, you must increase your followers at least fifteenfold.

Growing your community should be one of your highest goals. On our blog we will explain to you in detail, how you can get more followers on Instagram.

Build a community

Your chance of cooperation with companies increases if you build up an authentic connection to your followers.

Do not fool them.
Be transparent.
And adapt your content to their challenges and wishes.

Instagram follower community
Take good care of your fans and those who might want to join your community.

Connect with brands

There are two ways to find new partners for cooperation: Waiting to be contacted or actively trying to contact companies yourself.

As you can imagine: The latter is the best choice for both large and small influencers.

In this way, you keep full control over whom you work with and you will get great co-operations that help you grow your Instagram much faster.

If you want to increase your chances of being found by brands, you should register with online marketplaces for Influencer. Your most important contact points are:


Chances and risks

Be aware of scammers: Big brands will only approach you very late in your career as an influencer. On your way to becoming a macro-influencer with thousands of followers, you will come across many scammers who will promise you the moon.

Nurture a healthy scepticism towards offers from brands and read contracts carefully.

scammers instagram money

Stay true to yourself: As soon as you have reached a certain number of followers, shady offers with tempting sums will keep filling your inbox. These offers often include products or services that are perceived negatively by society.

Think twice before recommending gambling or something shady to your followers. Make sure that the products suit you and don’t lure your followers into a trap – otherwise you risk your reputation.

How much do I earn through sponsored contributions?

The amount of your earnings per post depends on your niche, the number of followers and your engagement rate, i.e. how actively your followers comment, share and link your posts.

Before you start negotiating with your potential partners, you should use a free Instagram earnings calculator.

Does this strategy suit you?

You are likeable, love what you do and have a lot of time to take care of your community?
Then this strategy is perfect for you!

To earn money with this strategy on Instagram you need one thing above all: passion.

Be aware that you’ll spend months, if not years producing content for a handful of followers before you start making money.

Strategy 2: Become an Affiliate

Whenever it comes to making money with Instagram, affiliate marketing plays a major role.

But what is affiliate marketing anyway?

An affiliate is nothing more than the sales partner of a company. Unlike the company itself, however, you don’t have to worry about storing and shipping products, you just link them in your posts.

And this is how it works:

1. Hold the products to be sold into the camera and write a few lines about them for the description.

2. Ask yourself: Why is this product a real must-have for my followers?

3. Finally, you should post an affiliate link that redirects your followers to an online shop.

4. If they decide to actually buy this product, you will receive a share of the revenue.

Find an affiliate partner

Of course, you can make the effort and write to interesting brands personally. However, this method is very time-consuming.

It is quicker and easier to join an “affiliate network”.

What are affiliate networks?

These are platforms that mediate between brands and affiliates. Their task is to provide products that are just waiting to be advertised by you.

The largest affiliate network is Amazon PartnerNet. Here you will find a huge selection of products that you can advertise via affiliate links. Other affiliate networks are:

and AWIN.

Make money with Instagram: How much do I earn as an affiliate?

Every affiliate network has its own unique conditions. You can be paid per sale, per lead (e.g. when the user registers on the linked website) or per click.

The percentage of compensation varies between 1 and 10 %. Fixed compensation of between €5 and €100 is also possible.

As a rule, you will be paid the worst per click.

Basically, the more interesting the product is for your target group, the higher the number of clicks and accordingly your profit.

Strategy 3: Sell your own products

With some know-how you can of course sell your own products.

However, depending on what you sell to your followers, you will need a small starting budget

But there are a lot of products that you can offer as a small influencer without a budget:

  • Photobooks
  • Guides / E-Books
  • Novels
  • online courses
  • Live Coaching

There are no limits to your imagination.

As a beauty influencer you could team up with a fashion line and launch your own products. One example of such a cooperation is the German YouTuber Bibisbeautypalace, who teamed up with nuwena GmbH and successfully launched the shower foam “bilou” (short for “Bibi loves you”) in 2015.

Make money with Instagram: The Exit Strategy

Tired of the spotlight and want to get rid of your Instagram account?

Then selling is probably the best strategy to make money with Instagram!

But keep in mind that you could make your followers very angry. Selling your Instagram account rarely happens without a Hate Wave.

A good website to sell your Instagram account is Mabya.

FAQ – Frequently asked questions about making money with Instagram

How many followers do I need to make money?

Not as many as you think. Already 1000 followers are enough to land the first profitable partnerships and even with fewer followers you can earn a few extra Dollars. Whether you can already make a living with 1000 Followers? That’s another story…

Will paid followers get me anywhere?

Basically no. Many influencers come up with the idea of artificially boosting their followers’ numbers, but all they lose is credibility. You have to understand that only active followers can really help you make money with Instagram.

How much will Instagram pay me?

Unfortunately, you don’t earn a cent through Instagram itself, because Instagram does not share its advertising revenue with the influencers.

Do I have to pay taxes on my earnings?

Yes, absolutely! Otherwise, you will get into trouble with the tax office.

Do I have to register a business?

Once you plan to make money with Instagram, a business registration is mandatory. But do not panic: A registration only costs about 30 Euro and the process is easier than you think. If you are not yet 18 years old, you will also need an authorization from your parents and the approval of the guardianship court.

Conclusion: Can I make money with Instagram?

The short answer is: Yes!

Each of the strategies presented in this article will result in you converting your Instagram reach into cash. The path to a steady income involves a lot of work, but in the end you can make money by doing something you really love.