The WOW! Gallery Berlin | Images, Content and Experience

The Perfect Location: How Influencers Choose Their Shooting Spots

In today's digital era, influencers have become true trendsetters. They influence our lives, our purchasing decisions, and, not least, our notions of aesthetics and style. A key factor in the success of an influencer is choosing the right shooting locations. But how do they decide on the perfect place to create their photos and videos? In this post, we'll take a look at the criteria professional influencers use when selecting their locations.

1. Aesthetics and Atmosphere

For influencers, aesthetics come first. They look for locations that match their personal style and brand. The atmosphere of the place must convey the desired mood for the content they want to create, ranging from minimalist and modern to rustic and vintage.

2. Popularity and Recognition

Another important factor is the popularity and recognition of the location. Influencers strive to create content that resonates with their followers. Therefore, they often choose locations that have already gone viral on Instagram or other platforms. This can help increase the reach of their posts.

3. Lighting and Background

Good lighting is crucial for great photos and videos. Influencers pay close attention to the lighting at their selected locations. A perfectly lit set makes the shots appear more vibrant and professional. The background also plays an important role. The more opportunities it offers to support their creativity, the better. However, the background should always be a complement to the message of the image and let the influencer shine in the foreground.

4. Accessibility and Reachability

The accessibility of a location is a practical factor that influencers must consider. They need to ensure that they can easily reach the location and have enough time to create their content without excessive stress. Locations that also offer the possibility of a quick outfit change are perfect in this regard.

5. Inspiration and Creativity

For influencers, it's important to be inspired at a location. Creativity often flows from the environment, which is why they seek out places that offer them the maximum personal development.


Overall, the choice of the right shooting location is crucial for the success of influencers. By the way, the "WOW! Gallery Berlin" meets all the criteria that influencers consider when selecting a location and offers a wealth of creative opportunities. When it comes to creating unique and aesthetic content, the "WOW! Gallery Berlin" is undoubtedly one of the best options in Berlin and a place where many professional influencers have already created spectacular content for their Instagram and TikTok accounts. In the world of influencers, a stunning shooting spot is often the key to success. So, what are you waiting for? Grab your smartphone or professional camera and take advantage of the opportunities at the WOW! Gallery Berlin. Whether you're a pro or use your social media accounts to unleash your creativity, the WOW! Gallery is the perfect location for it.