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A well-designed Instagram bio is the first step on your way to more followers. After all, the first glance of your profile visitors falls on this small area. Your Instagram bio decides whether users like you and possibly follow you, or whether they leave your profile again.

In this post, we'll explain what your Instagram bio is and how you can optimize it with a few tips and tricks. Let's go!

What is an Instagram bio anyway?

An Instagram bio is the small area under your username where you can describe yourself and your profile in a few characters.

It can contain letters as well as emojis, hashtags or links.

This is how the Instagram bio of WOW! Gallery currently looks like. A balanced mix of emojis, facts, hashtag, CTA and link.

The main goal of your Instagram bio is to convince people that your content is interesting enough that they should follow it in the future. What should your Instagram bio look like to make your profile look interesting? There is no blanket answer to this question. However, there are a few elements that you should definitely put in your bio....

What belongs in your Instagram bio?

Your name

Since your Instagram name doesn't have to match your ID, you can get creative here. Give yourself a stage name that fits you and your content. Make sure your name is short and memorable so users can find you via Instagram search.

If you want to be found for a specific term, you should append the term to your name or even incorporate it into your name. So instead of "Max Muster", you could say "Max Muster | Fitness".


A Call-To-Action (CTA for short) is nothing more than a call to your profile visitors to do something. Since you are only allowed to place one link in your bio, you should think carefully about where you want to entice your profile visitors. It is also important that you clarify what awaits the users who click on your link.

Is it your website? Another social media channel? A product or something else entirely? Whatever it is, be transparent and don't redirect your visitors to questionable sites.

Emojis and icons

Since you only have 150 characters in your Instagram bio, you should use words sparingly. Instead, use symbols and emojis to add structure and interest to your bio.

An emoji is worth a thousand words.

Even if you run a serious Instagram profile, a few characters and splashes of color here and there can't hurt to improve your bio. However, don't overdo it either, or your text will look forced cheerful or even confuse your visitors.

4 Instagram bio designs you should know

The bottom line is that all bios can be divided into four categories, which we'd like to introduce you to here

The informative bio

These bios are brief. They often consist of just a few keywords, what the Instagram channel is about, and a link to the masthead. These bios don't seem very playful and are therefore particularly well-suited for businesses on Instagram.

Idea for the structure:

Interest | Hobby | Passion Imprint / Website

The fun bio

If you don't take yourself and your Instagram profile too seriously, you can dig deep into the humor box and throw around puns, allusions and quotes. If you can't think of anything off the top of your head, you should look online for funny quotes and sayings for your Instagram bio.


The playful bio

If you're still young yourself and/or want to score with a younger demographic, emojis are a must. Make your Instagram bio as colorful as possible and replace words with corresponding Instagram bio characters. Individual fonts are also in demand here. Whatever you like best is allowed. Juliabeautx shows what matters in a playful bio: she uses emojis and playful fonts and brings everything important to the point.

The professional bio

Want to showcase your professional side on Instagram? Then you should use your Instagram bio to draw profile visitors' attention to your business and point them to your business pages. If you want to recruit customers via Instagram, you should also link your references here. Don't forget to link your imprint here as well.

More tips for your Instagram bio

Tip 1: Instagram bio and hashtags

Well-chosen hashtags can ensure that more people click on your Instagram profile. The point is not to use the most clicked hashtag at all, but to find exactly the hashtags that fit you and your content. Only after that you should deal with the question whether these hashtags are frequently searched for


>>>Hier vorbei schauen, wenn du zufällig einen Junggesellinnenabschied in Berlin planst.<<<

Tip 2: Multiple links in your bio

As a rule, Instagram allows you to post only one link. Often, you don't want to post more than that in your bio, as it would quickly become confusing. Instead, you can use so-called link trees, which forward your users to a page where you can store an unlimited number of links. Again, you should think carefully about where you want to redirect your profile visitors. If they have to choose between 10 different links, they may close the window again.

Instagram bio tip 3: Use your own Instagram font

Instagram only allows you to use one font on its own. Fortunately, you can still customize your Instagram bio with the help of so-called font changers. Such tools help you make your texts stand out with an exceptional Instagram font.


An Instagram bio generator is quite easy to use: You simply enter the text you want and click through various options. Usually, there are hundreds of different fonts and icons available here to give your bio individuality.


Nutze zum Beispiel einmal Hypifyfonts, um deiner Instagram Bio eine persönliche Note zu verleihen. Schau mal, was wir mit nur wenigen Klicks geschaffen haben:


𝕀 ♡ 𝕎𝕆𝕎! 𝔾𝕒𝕝𝕝𝕖𝕣𝕪

Tip 4: Keep it short

Limit your Instagram bio to a handful of clear messages that you want to convey. No profile visitor wants to read through half a novel to understand what your Insta profile is about. Since Instagram bios have a 150-character limit anyway, you often can't avoid being brief. Use keywords, hashtags, and emojis to get important information straight to the point!


Bottom line on Instagram bio

Your bio is like your business card on Instagram. Here, you have 150 characters to show future profile visitors who you are, what you do, and why people should follow you. Use the limited space wisely and think about the keywords and hashtags you want people to use to find your profile on Instagram.

Weitere Tipps zu Instagram gesucht?

  1. Mehr Likes und Kommentare auf Instagram.
  2. Reel Tutorial Instagram
  3. Social Media Blog der WOW Gallery
  4. Das perfekte Fotoshooting für den Instagram-Kanal